Wednesday, May 6, 2020

Relationship Between Dimensions Of Service Quality And...

Industry Project Proposal What is the relationship between Dimensions of Service Quality and Customer Satisfaction in regards to The Langham Hotel, Auckland? Submitted To: Academic Supervisor Dr. Indrapriya Kulratne Foad Morzourghi Submitted By: Tariq Tanveer Mudh 100002023 Table of Contents 1. Introduction and Background 3 1.1 Introduction 3 1.2 Background: 3 2. Research Question and Objectives: 4 2.1 Research Question: 4 2.2 Research Objectives: 4 3. Literature Review: 4 3.1 Service Quality: 4 3.2 Customer Satisfaction: 5 3.3 Relationship between Service Quality and Customer Satisfaction: 5 4. Research Methodology: 7 4.1 Secondary Source of Data: 7 4.2 Assumption: 7 4.3 Ethical Consideration: 8 4.4 Strength and Weakness of the research methodology: 8 5. Project Management: 9 5.1 Resources Required: 10 6. References: 11 1. Introduction and Background 1.1 Introduction The Langham Hotel is situated in the heart of vibrant location of Auckland City on the Symond Street. The Langham Hotel, Auckland has opened in the year 2005 by its parent company â€Å"Langham Hotel International†. Its presence is not only in New Zealand but also in cross countries (The Langham Hotel, Auckland, 2015). The Langham Hotel is currently operating in 4 continents with over 5000 rooms effectively manage by the â€Å"Langham Hotels International† (The Langham Hotel, Auckland, 2015). The Langham Hotel is a 5 star luxury property in the Auckland. In terms of dining facilities, The Langham,Show MoreRelatedKfc Service Quality925 Words   |  4 PagesLITERATURE REVIEW SERVICE QUALITY AND CUSTOMER SATISFACTION IN KFC CHAINSTORES The purpose of this study is investigating the service quality of KFC chain stores and how the service quality affect customer satisfaction based on the theory of â€Å"service quality† and â€Å"customer satisfaction† and the Customer satisfaction survey in website: talktokfc.com. We do the literature reviewson some important concepts to make clearer about the service quality and the level of customer satisfaction in KFC chain storesRead MoreRelationship Quality As a Predictor of Customers Loyalty in B2B Business1391 Words   |  6 PagesRelationship Quality Customers LoyaltyPage 9 Relationship Quality As a Predictor of Customers Loyalty In B2B Business Contents Introduction 3 Research Problem 4 Hypothesis 4 Research Conducted 4 Limitations of Research 5 Conclusion and Managerial Implications 6 References 8 Introduction Customer loyalty and satisfaction are the two most important variable factors having an impact on the continuation of any business relationship. However, there have been concerns about the effectRead MoreAn Exploration of the Components of Service Quality1473 Words   |  6 PagesReview Service Quality The initial efforts of defining and measuring quality have primary focused on goods since the end of 1970s (e.g., Clark et al, 1987; Garvin, 1984). Crosby (1979) described goods quality as to reach or exceed standards. Garvin (1983) suggested that goods quality could be evaluated by the incidence number of failures which occur either before a product leaves the factory or after a unit is set up in the field. Compared with the discussions on goods quality, service quality hadRead MoreThe Importance Of Service Improvement Practices1041 Words   |  5 PagesThe Importance of Service Dickinson (2015) stresses the importance of service improvement practices. â€Å"Service improvement practices are a method, process, and way-of-doing-things with the purpose of improving customer service processes by increasing service delivery performance and conformance quality and/or reducing their cost† (Dickinson, 2015). The author shows us how to effectively use service improvement practices through surveys that allow us to interact with the customer. The common challengeRead MoreCustomer Orientation Of Airport Service Quality949 Words   |  4 Pagesthat service quality in an airport declines when the airport has reached its design peak hour or even exceeded it. This simply means the airport cannot handle the amount of passengers it has thus customer satisfaction decreases. Today s air travelers have meaningful choices among airports and there is an increasing urgency among airport marketers to differentiate themselves by meeting the needs of customers better than the competition. While passengers perception of airport service quality is onlyRead MoreTaking a Look at Customer Satisfaction875 Words   |  3 Pages Customer satisfaction. According to previous studies, it shows that customer satisfaction is important to company because customer satisfaction will lead to customer loyalty which will result to company profitability (Hallowell, 1996). Customers evaluation of the product and service received will depend on the performance of the company. High evaluation will come as a result of high performance and if performance will be equal or above customer expectation, a customer will be satisfied. Butâ€Å"AnyRead MoreThe Potential Dimensions Of Service Quality1417 Words   |  6 Pagespotential dimensions of service quality and then examine the relationship between service quality, food quality, perceived value, physical environment and customer satisfaction in KFC Restaurants in Myanmar. Design/methodology/approach –By using exploratory factor analysis and confirmatory factor analysis the construct reliability and validity was assessed. To estimate the relationship among service quality, food quality, perceived value, physical environment and customer satisfaction, structuralRead MoreLiterature Review : Key Concepts Theories And Theories1125 Words   |  5 Pagesproposed a theoretical model in which they discussed how service environment stimulates the customer’s emotions and there by influences their behavioural intentions. In this model quality of a customer’s experience is measured by measuring the emotions of pleasure, arousal and dominance (PAD). Pleasure comes from happiness or satisfaction, arousal is derived from excitement based on environment stimulations and dominance as the ability of the customer to control the environment or feeling in control. Read MoreBrand Relationship Between Brands And Consumers1424 Words   |  6 Pages Mout inho (2009, p.315) Brand relationship is defined as the continual exchanges between a specified brand and an established customer, where relationship characteristics of love, association, interdependence and loyalty are developed with the brand. However, Keller (2014, p.365) revealed that consumer-brand relationships are the quality of relationship between brands and consumers. As a result, there are many influences that formulate consumer brand relationship. Basically, brand loyalty , brandRead MoreRole Of Service Quality And Relational Benefits On Customer Satisfaction Essay1553 Words   |  7 Pagesliterature which influence customer perceived service quality; customer satisfaction and customer repurchase intention in the auto insurance industry in Thailand. According the analysis of the study, the assurance dimension was a key determinant of a customer assessment of service quality in the auto insurance industry in Thailand. And there was a linear relationship between customer satisfactions, perceived service quality of the company, perception of company image and customer repurchase intentions

No comments:

Post a Comment

Note: Only a member of this blog may post a comment.